Amazon launches a generative AI service called Bedrock

Amazon has officially launched Bedrock, a generative AI service that provides access to various AI models, both from Amazon and third-party partners, via an API.

Bedrock empowers AWS customers to build applications using these generative AI models and customize them with their own data. Brands and developers can create AI agents for tasks like travel booking, inventory management, and insurance claims processing. In the near future, Bedrock will incorporate Llama 2, an open-source large language model from Meta, along with models from AI21 Labs, Anthropic, Cohere, and Stability AI.

Amazon claims that Bedrock will be the first fully managed generative AI service to offer Llama 2, including its 13-billion- and 70-billion-parameter versions. While similar to Google’s Vertex AI, Amazon argues that Bedrock’s advantage lies in its seamless integration with existing AWS services, like AWS PrivateLink, ensuring secure connections to a company’s virtual private cloud. This perceived advantage may vary depending on the specific customer and their cloud infrastructure.

Swami Sivasubramanian, VP of data and AI at AWS, highlighted the increasing interest in generative AI, driven by data availability, scalable computing, and machine learning advancements. He emphasized that Bedrock’s launch democratizes generative AI, making it accessible to businesses of all sizes and their employees, from developers to data analysts.

Additionally, Amazon introduced its Titan Embeddings model, a first-party model that converts text into numerical representations known as embeddings, supporting around 25 languages and text segments of up to 8,192 tokens, aligning with OpenAI’s latest embeddings model. These announcements reflect Amazon’s commitment to the rapidly growing generative AI market following its initial challenges with Bedrock’s availability.

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